Measuring Success
PPM and BBM ratings are a snap shot of the rearview mirror. They tell you who was listening or watching and how many were plugged into your show. But digital media audiences are measured in the moment. What can you learn from the up to the second ratings of your online and digital platforms. How do you read them and how do make the most of the information that changes by the second?
Speaker:
Keith Robinson Mobile Guide Sponsored By:
